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Things to Keep in Mind When Writing Content For Social Media

There are so many unique things that you can write about and share on your social media pages. When you think about it, the possibilities are pretty much endless! Writing and sharing content is a great way to connect with and update your followers with what’s going on with your business. Though, one thing you’ll want to be careful of when coming up with a social media plan is that you aren’t just sharing any and all content that comes to mind. You want to make sure that you come up with an organized plan filled with a variety of content that your followers will love. 

From not getting too wordy to only sharing authentic content – here are some things that you should keep in mind when writing content for social media:


Writing isn't about using big words to impress. It's about using simple words in an impressive way.

Sierra Bailey


Don’t Get Too Wordy

The first thing you should keep in mind when writing content for social media is to make sure that you don’t get too wordy. A lot of social media users want to see content that’s short and sweet. If you end up sharing posts that take a long time to read, your followers may start to feel overwhelmed and scroll right past your posts. All in all, try to get your point across in as few words as possible. 

Share Content Related to Your Industry

Besides writing and posting only original content, share content related to your industry from time to time. Go on the internet and search for articles related to your industry and that you think your followers will enjoy. Then, write a short post about how that article relates to your business, how it can benefit your followers, and even post a link to that article. Doing so will only help to keep your audience interested and engaged.

Don’t Over-Promote Yourself

Though you want to share content related to your business, it can become very easy to over-promote yourself. Of course, you want people to be aware of the products and services that you offer, but sharing content solely related to your products and services can become monotonous. Be sure to share a mix of content on your social media pages that your followers are sure to love. If you constantly only post about your brand, odds are that your audience will start to get bored.

Engage Your Audience

Some of the best content you can post to your social media are posts that engage your audience. The more that your followers can interact with your content and share their input, the better. Some fun interactive post ideas include asking questions, posting polls, and holding a photo caption contest. Users on social media want to be heard and love sharing their thoughts and ideas.

Only Share Authentic Content

The last thing that you should keep in mind when writing content for social media is to be authentic. Share what your brand stands for, show your audience what your company is all about, and try to make a connection with your followers. Posting content that is authentic is the most important thing that you can do. Because at the end of the day, authenticity is the best way to show people who you are.

Keeping these 5 things in mind when creating and sharing content for your social media will help you better connect with your audience and grow your brand. What type of content is your favorite to create? What kind of content resonates the most with your audience?

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