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Branding

Developing a Pitch Perfect One Liner

Leave a Comment / Branding, Business Owners, Featured, Messaging / By Amber Khan

<img width="1024" height="682" src="https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-1024x682.jpeg" class="attachment-large size-large wp-post-image" alt="woman in yellow jacket working in her computer" itemprop="image" decoding="async" srcset="https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-1024x682.jpeg 1024w, https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-300x200.jpeg 300w, https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-768x512.jpeg 768w, https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-1536x1024.jpeg 1536w, https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-600x400.jpeg 600w, https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060.jpeg 1880w" sizes="(max-width: 1024px) 100vw, 1024px" />

<img width="1024" height="682" src="https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-1024x682.jpeg" class="attachment-large size-large wp-post-image" alt="woman in yellow jacket working in her computer" itemprop="image" decoding="async" srcset="https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-1024x682.jpeg 1024w, https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-300x200.jpeg 300w, https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-768x512.jpeg 768w, https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-1536x1024.jpeg 1536w, https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060-600x400.jpeg 600w, https://scpmarketing.com/wp-content/uploads/2022/03/pexels-photo-7595060.jpeg 1880w" sizes="(max-width: 1024px) 100vw, 1024px" />

How to Communicate Branding Preferences Using Pinterest Boards and Visuals

Leave a Comment / Branding, Business Owners, Featured / By Amber Khan

brands do right

<img width="1024" height="680" src="https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-1024x680.jpg" class="attachment-large size-large wp-post-image" alt="brands do right" itemprop="image" decoding="async" srcset="https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-1024x680.jpg 1024w, https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-scaled-600x398.jpg 600w, https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-300x199.jpg 300w, https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-768x510.jpg 768w, https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-1536x1020.jpg 1536w, https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-2048x1360.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" />

brands do right

<img width="1024" height="680" src="https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-1024x680.jpg" class="attachment-large size-large wp-post-image" alt="brands do right" itemprop="image" decoding="async" srcset="https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-1024x680.jpg 1024w, https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-scaled-600x398.jpg 600w, https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-300x199.jpg 300w, https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-768x510.jpg 768w, https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-1536x1020.jpg 1536w, https://scpmarketing.com/wp-content/uploads/2021/06/calling-a-taxi-with-phone-P83TSZB-2048x1360.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" />

Setting the Right Tone

Leave a Comment / Branding, Content Strategy / By Amber Khan

<img loading="lazy" width="1024" height="1024" src="https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2-1024x1024.jpg" class="attachment-large size-large wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2-1024x1024.jpg 1024w, https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2-300x300.jpg 300w, https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2-150x150.jpg 150w, https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2-768x768.jpg 768w, https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />

<img loading="lazy" width="1024" height="1024" src="https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2-1024x1024.jpg" class="attachment-large size-large wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2-1024x1024.jpg 1024w, https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2-300x300.jpg 300w, https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2-150x150.jpg 150w, https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2-768x768.jpg 768w, https://scpmarketing.com/wp-content/uploads/2021/07/DidYouKnow2.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />

Lessons from Starbucks

Leave a Comment / Branding, Customer Experience / By Amber Khan

setting the tone

<img loading="lazy" width="1024" height="683" src="https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="setting the tone" itemprop="image" decoding="async" srcset="https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-1024x683.jpg 1024w, https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-scaled-600x400.jpg 600w, https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-300x200.jpg 300w, https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-768x512.jpg 768w, https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-1536x1024.jpg 1536w, https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" />

setting the tone

<img loading="lazy" width="1024" height="683" src="https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="setting the tone" itemprop="image" decoding="async" srcset="https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-1024x683.jpg 1024w, https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-scaled-600x400.jpg 600w, https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-300x200.jpg 300w, https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-768x512.jpg 768w, https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-1536x1024.jpg 1536w, https://scpmarketing.com/wp-content/uploads/2021/07/young-woman-in-yellow-shirt-sitting-on-desk-with-l-9FS4HPW-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" />

Why Is authenticity so hard?

Leave a Comment / Branding, Featured / By Amber Khan

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