Developing a Pitch Perfect One Liner
When it comes to telling the world what your business does, there is a process you can follow to get customers on board and say the most with the least.
Branding
How to Communicate Branding Preferences Using Pinterest Boards and Visuals
Learn how to create Pinterest Brand Boards that showcase your visual likes ad dislikes and that create alignment between your company and creative team.
Setting the Right Tone
You have a product. You know the value it brings to your customers, you know what makes it better than your competitor’s, and you know you’re offering it at an unbeatable price. There’s just one problem: you don’t know how to communicate any of that information to potential customers. Setting the right tone in your …
Lessons from Starbucks
After consuming a few beverages at my local Starbucks, a wondrous epiphany came to me and I realized that this infamous coffee company and my business have a lot in common. In fact, I realized that most companies that experience ongoing success have a few things in common with Starbucks, but the core commonality lies …
Why Is authenticity so hard?
After running a Brand Consulting Agency for over 10 years and working with countless entrepreneurs, what always fascinates me is how issues creep in during the branding process and often overlap with issues related to personal development. And an area where people really struggle when developing their brand is authenticity. By definition, authenticity is simply …