Developing a Pitch Perfect One Liner
When it comes to telling the world what your business does, there is a process you can follow to get customers on board and say the most with the least.
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How to Communicate Branding Preferences Using Pinterest Boards and Visuals
Learn how to create Pinterest Brand Boards that showcase your visual likes ad dislikes and that create alignment between your company and creative team.
Business Owners, Please Take Time for Yourself!
Business owners are a very special breed of people who are often tasked with wearing numerous hats throughout the day. One minute, you’re the Creative Director. The next minute, you’re the Chief Financial Officer. And then a team member freaks out and you become the Counselor. It’s part of the gig and if you’ve been …
The Best Content to Post on Each Social Media Platform
Brands are using social media more than ever before to reach their customers, and for good reason. Consumers are constantly looking to social media to find new products, discover new brands, stay up to date with their favorite companies, and interact with intriguing content. Using social media to grow your brand can be extremely beneficial, …
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Why Is authenticity so hard?
After running a Brand Consulting Agency for over 10 years and working with countless entrepreneurs, what always fascinates me is how issues creep in during the branding process and often overlap with issues related to personal development. And an area where people really struggle when developing their brand is authenticity. By definition, authenticity is simply …