SCP Marketing

The Best Content to Post on Each Social Media Platform

Brands are using social media more than ever before to reach their customers, and for good reason. Consumers are constantly looking to social media to find new products, discover new brands, stay up to date with their favorite companies, and interact with intriguing content. Using social media to grow your brand can be extremely beneficial, but it’s crucial that you know what type of content works best for each social platform to succeed.

For example, while posting videos on one platform may help you draw in and interact with customers, the same video may not receive the same reaction on another platform. This is why it’s important to recognize what type of content works best for each social media platform, so that you can more effectively reach and interact with your audience.

If you’re ready to get started on creating content for your brand but aren’t sure where to begin, here’s the best type of content to post on each social media platform:

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We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.

Pierre Omidyar


Facebook – Images and Facebook Live Videos

  • Images: You’ll want to try and post intriguing and colorful images that don’t have a lot of text overlaid. These types of images will help catch the eye of consumers scrolling through Facebook on their computers or mobile devices.
  • Facebook Live Videos: Launching in 2016, Facebook Live is one of the best (and most fun) ways to interact with your customers. Facebook Live allows you to live stream events while receiving reactions, questions, and comments from your customers in real-time.

Instagram – Images and Short Videos

  • Images: Instagram is all about visuals. Users want to scroll through their feed and see beautiful photos that are unique to your brand. Let them know what your brand is about by posting behind-the-scenes shots, new products or services, and maybe even incorporating humorous images.
  • Short Videos: Post short videos that your social media followers can pick up and watch during the day. Consider creating tutorials, time-lapse videos, and even teaser videos for any new products or services that you’ll be offering in the near future.

LinkedIn – Business Articles and Company News

  • Business Articles: Find and share business articles related to your industry on your brand’s LinkedIn page. This will help you find people interested in your business, which can help you gain and retain new customers.
  • Company News: Inform customers what your brand is all about by sharing news related to your company on your LinkedIn page. Consumers want to know what’s happening within your company, and sharing news on LinkedIn can help them stay up to date.

Pinterest – Products and How-To’s

  • Products: If you have a business that sells products online, Pinterest can help you generate sales. When you pin your products on Pinterest, users can directly purchase that product right from your pin, generating new customers and more sales for your brand.
  • How-To’s: Pinterest is the perfect platform to take questions that new or current customers have regarding your industry or brand and answer their questions using a how-to image or short infographic.

Snapchat – Snap Stories and User-Generated Content

  • Snap Stories: Use Snap Stories to show your customers what you’re working on, give them fun tips and tricks for your products, or even post fun teaser videos about new products and services. Overlay your videos with fun stickers, text, filters, and even add fun background music. Overall, just have fun with it!
  • User-Generated Content: Ask your consumers to send you photos and videos of them using your products or services, and then post them on your Snapchat. People will love seeing that your business is legit and that other people enjoy using your products/services.

TikTok – Tutorials and Popular Trends

  • Tutorials: TikTok is known for fun and creative videos. Use this opportunity to create videos that showcase your products or services. Show your audience how to properly use an item you’re selling or give them some insight into how your services work.
  • Popular Trends: There are so many trends that pop up every day on TikTok. Use these fun trends to create your own videos for your business. Scroll through TikTok, find a video that catches your eye, and recreate it using your branding.

Twitter – Short Text and Images

  • Short Text: Twitter is all about concise text. Post fun facts, tips, quotes, and even links to your products and services. Whatever text you plan on posting, just remember that Twitter users typically like seeing short and sweet content!
  • Images: Did you know that images shared on Twitter get 128% more retweets than videos? Yes, really! Use this information to post images that contain humor, behind-the-scenes photos, or images that give your consumers a little more insight into your brand.

Though certain content works best on each social media platform, it’s important to remember that people want to see content that fits your brand and style. Let your customers get to know what your brand represents, what your values as a company are, and how your brand can fit into their life.

Sure, you can post content that you think people will want to see, but at the end of the day, it’s crucial to remember that no matter what you’re posting on social media, always stay true to your brand and be authentically you.

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