Developing a Pitch Perfect One Liner
When it comes to telling the world what your business does, there is a process you can follow to get customers on board and say the most with the least.
branding
How to Communicate Branding Preferences Using Pinterest Boards and Visuals
Learn how to create Pinterest Brand Boards that showcase your visual likes ad dislikes and that create alignment between your company and creative team.
Social Media Analytics You Should be Tracking and Why
When creating content to post to your social media pages, you should always keep in mind your audience. What type of content will they enjoy? What kind of content will they find value in? What content will they want to share with their friends and family? Creating content that your audience is interested in and …
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3 Tips For Writing Content That Your Readers Will Love
Writing content for your business can sometimes feel overwhelming. You want to stick true to your brand and be authentic while also writing something your audience will be interested in. Balancing out the two can, at times, seem like a daunting task. But that shouldn’t be the case! Writing content for your readers should be …
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5 Instagram Features You Should Be Using to Grow Your Business
Instagram is all about visuals, and let’s face it, images and videos are the most fun to look at when scrolling through any social media platform. This is why Instagram is one of my personal favorites. It gives brands the opportunity to showcase their products and services in unique ways, and most importantly, allows businesses …
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The Best Content to Post on Each Social Media Platform
Brands are using social media more than ever before to reach their customers, and for good reason. Consumers are constantly looking to social media to find new products, discover new brands, stay up to date with their favorite companies, and interact with intriguing content. Using social media to grow your brand can be extremely beneficial, …
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Why Is authenticity so hard?
After running a Brand Consulting Agency for over 10 years and working with countless entrepreneurs, what always fascinates me is how issues creep in during the branding process and often overlap with issues related to personal development. And an area where people really struggle when developing their brand is authenticity. By definition, authenticity is simply …